Hard Design addresses the contemporary industrial design through the placement of two massive pieces of mass production in public locations of Porto and Matosinhos. The displacement, repositioning and disruption of the pieces' expected function will give rise to reflection and debate on matters of production and setting in design.
Through this installation, Hard Design will appeal to diversified audiences, raising awareness as to the existence of highly productive Portuguese companies, which will enable a critical approach to the works of industrial design on display. Questions of coexistence between traditional and industrial production, cutting-edge technology combined with natural processes and the development of an exhibitive discourse around two massive pieces shown in public spaces will give rise to a series of reflections that will be part of Assembly/Assembleia, a round of debates whose purpose is to bring together different agents of Portuguese and international design understood both as a discipline and professional practice.
Graphic and Exhibition Design SilvaDesigners Video Afonso de Oliveira Mota14.10.2019 Avenida dos Aliados, Porto 24.10.2019 Florbela Espanca Municipal Library, Matosinhos [free entry]