In today’s competitive job market and in a world saturated by choices, colour can be used as an effective way to differentiate, customize and bring out creativity. Millennials are a generation characterised by versatility, optimism, hyper-connectivity and self-expression, all of which would lack authenticity without colour. For millennial designers, colour is an even greater asset; the craving for colour is, as Fernand Léger puts it, "a natural necessity just as for water or fire". Millennial designers are not afraid of creativity and experimentation. They use colours to convey feelings, moods, values, individuality and originality. In a world where colour is everywhere, its power and ability to generate optimism, comfort and togetherness cannot be overlooked. Or, as Bonnard once said, "colour does not add a pleasant quality to design – it reinforces it".
is known worldwide as the standard language for accurate color communication, from designer to manufacturer to retailer to customer, across a variety of industries. Pantone has been creating a common color language for 56 years.
Organized in partnership with Tecnimprensa
and within the framework of Porto Design Biennale'19 hosted programme, Pantone Week
— a workshop on colour management (Tomás Soeiro / Tecnimpresa expert);
— a conference by Ingrid Holacsek (Pantone representative);
— a competition for design students and alumni.
Competition | launch
Workshop Colour Management | Tomás Soeiro/Tecnimprensa
Post Millennium Tension | brainstorm
Competition | deadline for art works]
Competition | jury meeting
Conference Ingrid Holacsek
Competition | award cerimony
ESAD, College of Art and Design